Eduardo Serrano

COORDINADOR DEL MÁSTER

President of AIDABE - Ibero-American Association of Food and Beverage Directors, Hotel and Food Service Company Director. MBA in Business Administration, specialized in Strategic Planning and Creative Thinking. With over 30 years of experience as an entrepreneur, executive, consultant, researcher, and speaker in the leisure, tourism, hospitality, and restaurant industries, both nationally and internationally.

Alfonso Cobo

COORDINADOR DEL MÁSTER

Profesor en las áreas de Gestión y Sala de Basque Culinary Center. Emprendedor y profesional de la hostelería con 15 años de experiencia transversal y multicultural en la Gastronomía y la hospitalidad. En los últimos años enfocado en el sector hotelero de lujo, habiendo trabajado para cadenas nacionales e internacionales como Castilla Termal hoteles, Riu Hotels and Resorts, Le Meridien Hotels, St. Regis, y más recientemente como Director de Alimentos y Bebidas para la cadena Sofitel Hotels and Resorts en Luxemburgo.

Emilio Suero

COORDINADOR DEL MÁSTER

Vice President of F&B and operations at NH Hotel Group, he is responsible for the corporate strategy in the Food and Beverage area for more than 400 hotels spread across 27 countries.

Jesús Alcoba

Colaborador experto

Director of La Salle Business School in Madrid. Ph.D. in Strategy, completed his MBA in Madrid and New York. He also holds a master's degree in Psychology and Coaching. Member of the Customer Experience Professionals Association (CXPA).

Josep Mª Vallsmadella

Director Marketing y Estrategia corporativo Grupo Ibersol

Director Marketing y Estrategia corporativo Grupo Ibersol

Adela Balderas

Profesora experta

Coordinadora técnica del Máster en Innovación y Gestión de Restaurantes. Doctora, Mención Internacional en Business Administration, MBA Executive y Master en Marketing por la Universidad del País Vasco. Adela es en la actualidad Research Fellow en la Universidad de Oxford. Con formación en Coaching en la Universidad de Nueva York y la Universidad de Stanford, es investigadora en áreas de turismo y gestión, formadora para empresas internacionales y nacionales, mentora para emprendedores en Silicon Valley y profesora invitada en varias Universidades en diversos países como Alemania, Francia, China, Reino Unido y Suiza.

Eloy Pons

Colaborador experto

He has extensive experience in various Hospitality and Catering companies, where he has held different senior management positions in leading companies in the sector, and currently serves as Director of Purchasing and Catering of the international leisure operator Aspro Parks. Aitor Urbaneja​: Director of Major Accounts at Fagor Professional. Degree in Economics, Master in Commercial Management and Marketing, and Postgraduate in Design of Gastronomic Spaces by the University of the Basque Country.

Enrique Lezcano

Profesor BCC

Specialized in the F&B Area across all segments, from luxury dining to organized catering. Until 2020, he was the Corporate Director of F&B at Meliá Hotels International, General Manager of the Osborne group's dining and wine tourism division. Now, he is an Interim Manager at Magic Hotels and Head of F&B at Atlético de Madrid.

Diego Coquillat

Colaborador experto

Director of the digital newspaper DiegoCoquillat.com. CEO of 10Restaurantes.es. Consultant, speaker, and owner of the restaurant El Rancho Madrid. Professor at several universities. His latest published books are “A new era in restaurants” and “The digital transformation in restaurants.”