He has been chosen for three consecutive years as one of the 150 most influential people in tourism in Spain. He has worked in tourism since 1995 across destination promotion, hospitality, training and consultancy. He is a Technician in Tourism Activities from the University of Deusto, a graduate in tourism from Nebrija University, and holds a Master’s in Tourism Management from Bournemouth University. He is a professor and director of different programs related to tourism and hospitality at several universities. As a consultant he has developed numerous projects in Europe and Latin America. Since 2005 he has worked on gastronomic tourism development projects, has been an auditor of Spain’s Wine Routes since 2007, and is a regular speaker at forums and conferences on gastronomic tourism.