Coordinator of the Business Area and lecturer-coach in business innovation, experiences and entrepreneurship at Basque Culinary Center. She holds a degree in Food Science and Technology from the University of the Basque Country and a Master’s in Marketing Research from Johns Hopkins. Fulbright scholar (2006-7). She has developed her career in the international promotion of Spanish gastronomy at a strategic level, overseeing European and Asian markets within Foods and Wines from Spain, ICEX. She enjoys designing and implementing gastronomic experiences such as the award-winning Bodegas Valdemar project recognized at Best Of as “Innovative Wine Tourism Experience” 2018, and dynamising the permanent exhibition of the San Telmo Museum through gastronomy (2018-19). With consulting experience at McKinsey, she has developed gastronomy promotional campaigns in the USA, Ireland and Spain, integrating economic, tourism and cultural perspectives with many agents of the gastronomic ecosystem. She currently researches the role of gastronomy in the development of a region/country and its brand from both an academic and a consulting perspective.