Acquire key competencies to conceptualize tourism products

The Online Specialization Course in Gastronomy Tourism Experience Design is aimed at professionals who wish to specialize in the design, management, and promotion of gastronomic tourism experiences. Delivered entirely in English and fully online, it combines high-quality content, live masterclasses with international experts, and a learning methodology adapted for autonomous learning.

Throughout the Course, you will acquire key competencies to conceptualize tourism products, manage gastronomic destinations, and implement digital promotion strategies—all within a sustainable and trend-driven framework.

An innovative training program that connects gastronomy, culture, and tourism, enhancing your professional profile in a globally growing sector.

Target Audience

The Online Specialization Course in Gastronomy Tourism Experience Design is designed for professionals aiming to specialize in the creation and management of unique gastronomic tourism experiences. Participants will develop specific skills in designing, marketing, and managing culinary experiences internationally.

Recommended profiles:

• Tourism professionals looking to integrate gastronomy into their service offering.

• Consultants and advisors in gastronomic tourism seeking to enhance their experience design capabilities.

• Entrepreneurs interested in launching tourism projects based on culinary heritage.

• Graduates in gastronomy, tourism, hospitality, or related fields wanting to specialize in gastronomic tourism.

• Professionals from travel agencies, wineries, hotels, or destination organizations interested in gastronomic tourism development.

Not sure if your profile fits?

If your background is not listed but you are interested in the course, contact us — we will assess your case and provide personalized guidance.

Course Objectives

• Understand the foundations, trends, and current challenges in gastronomic tourism.

• Design and manage memorable experiences, covering route planning, destination promotion, and the creation of unique culinary experiences.

• Analyze the relationship between gastronomy, culture, and travel, exploring its impact on traveler decision-making and satisfaction.

• Integrate digital tools and marketing strategies for the promotion and commercialization of gastronomic tourism products.

• Foster responsible practices that promote sustainability and preserve culinary heritage in tourism experiences.

Professional Applications

Upon completing the Course, you will be equipped to apply your knowledge across various sectors in gastronomy and tourism, enhancing your professional development. Applications may include:

• Consultancy in Gastronomic Tourism: Designing and advising on gastronomic tourism projects.

• Gastronomic Tour Guide: Creating and leading local culinary tours and experiences.

• Experience Management in Agri-food Businesses and Wineries: Developing eno-tourism and food-tourism proposals.

• Agencies and Tour Operators: Designing gastronomic tourism packages and managing tourism products.

• Gastronomy Communication: Managing content and promotional strategies for gastronomic tourism projects.

• Destination Promotion: Collaborating with tourism boards and destination marketing organizations to create and promote culinary destinations.

Methodology

The Online Specialization Course in Gastronomy Tourism Experience Design follows a practical, dynamic, and application-oriented methodology. Through the learning by doing approach, you will develop essential skills to design, communicate, and manage tourism experiences with a gastronomic identity.

How does the Course work?

• Online Format: A combination of live sessions, recorded classes, and interactive digital resources available 24/7 through the platform.

• Live Sessions: Weekly sessions led by industry experts, where you can ask questions and explore key topics in depth.

• Access to Digital Resources: Didactic content, technical documentation, real-world examples, and explanatory videos accessible from any device at any time.

• Personalized Feedback: Graded activities, monitored forums, and one-on-one tutorials to address your questions and support your progress.

• Networking and Discussion Forums: Connect with instructors and peers to share insights, receive feedback, and foster collaboration.

Key methodological principles:

• Activation of prior knowledge: Each module begins with an initial activity to connect your previous experience to the new content.

• Theory and applied analysis: Theoretical concepts are delivered in a concise format, followed by practical exercises and participative analysis.

• Real case studies: You will have access to real examples from the gastronomic tourism sector to apply concepts in specific situations.

• Collaborative reflection: Group-based spaces for collective learning, sharing, and critical thinking about the industry’s challenges and opportunities.

This approach will allow you to:

• Develop job-ready skills from day one, applicable to real-world professional contexts.

• Interpret the gastronomic tourism market from a strategic, sustainable, and creative perspective.

• Build concrete and differentiated projects by integrating culture, territory, and communication strategies.

Teaching Staff

The Online Specialization Course in Gastronomy Tourism Experience Design features a teaching team composed of renowned experts in tourism, gastronomy, destination management, and product development, with experience in national and international projects.

Guest Lecturers and Collaborators

Calendar

• Introduction to the platform (Module 0): at first, you'll have the chance to familiarize yourself with the course methodology and learning platform.

• Academic period: from october 28th, 2025 to march 19th, 2026

• Approximate weekly study load: 12 hours

• Closure of the virtual classroom: June 19th, 2026

• Live Weekly Classes: Thursdays from 18:00 h to 19:30 h (CET)

Live classes will be recorded and can be viewed at your leisure. All course material will be available on the platform 24 hours a day for the duration of the course.

Mejor verlo que contarlo